Linking brands, products and retailers to drive sales
Who are Campaign Marketing?
Campaign Marketing is unique in the agency landscape - no other agency does what we do best. We link brands, products and retailers to create impact at the point of purchase, driving sales and awareness by making brands and products more visible than the competition. By delivering a tangible point of difference at the fixture, Campaign Marketing adds the kind value to a brand that actively generates 'product preference' and 'shopper selection'.
As well as utilizing the full spectrum of below-the-line techniques, Campaign Marketing also offers a suite of unique promotional initiatives that set us aside from other shopper marketing agencies.
Highly effective at driving sales by creating new 'usage occasions', Recipe Marketing hosts educational and informative menu suggestions on relevant grocery lines, and is ideally paired with money off coupons to drive purchase.
Linking two or more products together ‘cross category’ through usage and meal occasions –for example clothes with fabric conditioner, tea with crumpets – promotes additional usage and consumption opportunities, thereby driving sales of both products.
Bringing together two or more non-competitive brands can create new opportunities in the retail market and event calendar. Combining the strength of individual brands not only helps raise overall awareness of all the brands and drives incremental revenue but also helps contain costs and increase available budgets via co-funding.
We work with brands and own-label suppliers to create opportunities for new, unexpected and exciting ‘bonus’ products to literally fall out of the pack, directly into the hands of the shopper. A very cost effective means of communicating directly with target shoppers to create brand awareness and stimulate trial.
There are many mechanics which can help to drive product awareness and sales at the point of purchase. Selecting the most appropriate promotional mechanics to deliver all the key objectives is the key to the success of the Campaign Marketing approach.
Campaign Marketing has vast experience working on terms and conditions on many different types of promotions in the UK with an understanding of the technicalities required for different types of promotions. We can either draft or check your promotion’s terms and conditions to ensure that they meet the compliance regulations of the ASA and Ofcom.
Software & Web
Our developers produce cost effective websites and apps to host the digital side of any campaign. Ask us about our promotion packages which include customer support, legals, prize sourcing & fulfillment. We can also provide website design and development services independently.
Web Promotion Mechanics
Campaign Marketing's in-house promotion software can deliver a number of promotion mechanics. Including: Prize Draws, Instant Wins, Winning Moments, Try Me Free, Buy One/Get One, Coupons, Vouchers, Cashback, Rewards, and many more!
See what projects we've done:
Campaign Marketing did an excellent job delivering our Knorr sampling campaign. Getting a physical Knorr Stock Cube into packs of Tesco Mixed Vegetables took a significant amount of work and there were many hurdles to overcome. The final result was highly effective and delivered a sales uplift for both Knorr and the host vegetable packs. The promotion has now been used by Unilever as an example of best in class.
We've worked with Campaign Marketing on several projects now and have always been delighted with the standards of service and project management we've received. The ideas presented are always well thought out and relevant and those that we have run have been delivered with the minimum amount of fuss. I would have no problem recommending them.
I have worked with Campaign Marketing for over 5 years and they have been instrumental in delivering successful in-store promotions and partnerships for all the brands I have worked with both in Consumer Goods and FMCG. Especially, during my time as Marketing Manager for Pyrex, Campaign Marketing were key in helping me secure partners and promotions for National Baking Week and I owe them a personal thank you for believing in and supporting my ideal of launching a campaign that became so well known. Campaign Marketing’s methodology, knowledge, contacts and ability to deliver within budget and short time scales are unrivalled in the industry and I often introduce them to colleagues as ‘my best secret’.
For the last 5 years, I have had the opportunity to work with Simon White from Campaign Marketing in my role as Marketing Manager at Yeo Valley. During this time we have run some extremely successful campaigns which have consistently delivered against the brief and targets set. Campaign Marketing are up to speed with all the latest promotional technology which reflects in all the promotional ideas presented. Working with Simon you benefit not only from his immense experience but his attention to detail and assurance that all the finer details of the promotion have been considered.
Get In Touch
Why not email or call us, and let’s discuss how Campaign Marketing can help you link with other brands, products and retailers to help drive your business at point of purchase.
15 London Street
P: +44 (0) 845 555 3388